Privacy Policy

Last updated: 12.01.2026

1. Who we are

This website is operated by Best Express Shopping Ltd., registered under company number (EIK) 208847145, with registered address at BULGARIA, Sofia (1766), Mladost 4 district, Business Park, building 4, floor 6. Throughout this policy, “we”, “us” and “our” refer to Best Express Shopping Ltd..

If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us at [email protected].

2. What information we collect

When you browse our website, create an account, place an order, or contact us, we may collect:

  • Identity data — name, username, title
  • Contact data — billing and shipping address, email address, phone number
  • Order data — products purchased, order value, order history
  • Payment data — processed by our payment provider; we do not store full card details on our own servers
  • Technical data — IP address, browser type and version, device information, time zone setting
  • Usage data — how you use our website, pages visited, products viewed
  • Marketing data — your preferences in receiving marketing communications, if you opt in

3. How we collect your data

  • Directly from you, when you create an account, place an order, subscribe to a newsletter, or contact customer support
  • Automatically, through cookies and similar technologies (see our Cookie Policy for details)
  • From third parties, such as payment processors and delivery/courier partners, when needed to fulfil your order

4. How we use your information

We use your personal data to:

  • Process and deliver your orders, including managing payments, fees and charges
  • Manage our relationship with you, including notifying you about changes to our terms or policies
  • Provide customer support and respond to your enquiries
  • Improve our website, products, services, and customer experience
  • Send you marketing communications, where you have opted in (you can unsubscribe at any time)
  • Comply with our legal and regulatory obligations, including tax and accounting requirements
  • Prevent and detect fraud or other criminal activity

5. Legal basis for processing

We rely on the following legal bases under GDPR:

  • Performance of a contract — to process and deliver your order
  • Legitimate interests — to operate and improve our business, provided this does not override your rights
  • Legal obligation — to comply with tax, accounting and other regulatory requirements
  • Consent — for marketing communications and non-essential cookies, which you can withdraw at any time

6. Sharing your information

We may share your personal data with:

  • Payment processors, to securely handle transactions
  • Delivery and courier companies, to fulfil your orders
  • IT and hosting providers, who support our website infrastructure
  • Professional advisers (lawyers, accountants) where necessary
  • Regulators and law enforcement, where required by law

We do not sell your personal data to third parties.

7. International transfers

Where your data is transferred outside the European Economic Area (EEA), we ensure an adequate level of protection through appropriate safeguards, such as Standard Contractual Clauses.

8. Data retention

We keep your personal data only as long as necessary to fulfil the purposes described in this policy, including satisfying legal, accounting, or reporting requirements (for example, invoices are typically retained for the period required by applicable tax law).

9. Your rights

Under GDPR, you have the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request erasure of your data, where applicable
  • Object to processing of your data
  • Request restriction of processing
  • Request transfer (portability) of your data
  • Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, contact us at [email protected]. You also have the right to lodge a complaint with your local data protection authority.

10. Cookies

Our website uses cookies to distinguish you from other users, remember your preferences, and improve your browsing experience. For full details, see our Cookie Policy.

11. Security

We have implemented appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, alteration or disclosure.

12. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

13. Contact us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

Best Express Shopping Ltd.
BULGARIA, Sofia (1766), Mladost 4 district, Business Park, building 4, floor 6
Company number (EIK): 208847145
Email: [email protected]